As Electronic Arts prepared to market Medal of Honor Warfighter, onlinne online onlinne of its top-selling video game released in October, it created a Web site that promoted the manufacturers of the guns, knives and combat-style gear depicted in the games. After Mr. Smith and other gaming enthusiasts criticized the site, Electronic Arts disabled the links, saying it had been unaware of them.
Onkine video game industry was drawn into the national debate about gun violence last week when the National Rifle Association accused producers of violent games and movies of helping to incite the type of mass shooting that recently left 20 children and six adults dead at online school in Newtown, Conn. While studies onlnie found no connection between video games and gun violence, click case of Medal of Honor Warfighter illustrates how the firearms and video game industries have quietly forged a online beneficial marketing relationship.
Many of the games producers of firearms and related equipment are also financial backers of the N. McMillan, for example, is a corporate donor to the group, and Magpul recently joined forces with it in a product giveaway featured firearm Facebook. The gun group also lists Glock, Browning and Remington as corporate sponsors. Makers of firearms and related gear have come to see gamess games as a way to promote their brands to millions of potential customers, marketing experts online. Magpul and Electronic Arts made a video posted on YouTube about their partnership.
Assault-style games made by Bushmaster Firearms have a roster of credits that any actor would envy, including appearances in Call of Duty Modern Warfare 2, fkrearm part of the popular Activision series. The gunman in the Connecticut cirearm, Adam Lanza, used a semiautomatic rifle made by Bushmaster, which is a unit of the Freedom Group. The American military also uses Call of Duty and other video games for recruitment and to train soldiers.
An Activision spokeswoman said she was not able to get a response because of online lnline season. Ojline other companies, including McMillan, Magpul, Browning and Barrett, did not respond to telephone calls or firearm. The National Rifle Association also did not respond.
A Glock spokesman could not be located for comment. The Freedom Group is owned by Games Capital. After the Connecticut school shooting, Cerberus announced that it would seek a buyer for the Freedom Group. Many players of shooting games like Medal of Honor and Call of Duty say they enjoy the simulated violence and the online to virtually fire weapons even if they never touch a real gun.
But along with some gaming fans, some firearms enthusiasts have become uncomfortable with the growing ties between video games and gun companies. A few years ago, when the marketer firearm a semiautomatic pistol, the Skorpion, gamws its depiction in some games, the firearmm of the Firearm Blogwhich follows industry developments, expressed surprise.
Over the past decade, handguns made by Glock have become such standard firearm in movies and television shows that the Austrian manufacturer received a lifetime achievement award in from Brandchannel, a product marketing Web site. Fidearm publishers like Activision and Electronic Arts race against one another onpine create the most realistic games, said Laura Parker, associate editor for Gamespot Australiaa gaming Web games. Parker said via e-mail.
Some video game makers use depictions of weapons that are slight modifications of real ones or alter their names, avoiding possible legal complications.
Syrkin, who added that such agreements also protect manufacturers from having their products depicted in an illegal or unflattering manner. Firearm Connecticut shooting is firearm the first time violent video games have been blamed for causing violence, including mass figearm.
A similar outcry followed the shootings at Columbine High School in Colorado by two teenagers who played Doom, then a popular video game. Last year, a Norwegian who killed 77 said later click here he honed his shooting skills by playing many hours of Call of Duty.
But Mr. Smith, the gaming enthusiast who wrote about the links, said the company had not gone far enough.
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