BEND, Ore. Results of the research have been published online in the International Journal of Contemporary Hospitality Management, and will be published in a print games of the journal in The study is important, the authors say, because there is little in the professional literature about the motivation for why people like slot machines despite casinos' acknowledged odds of taking gamblers' money over the long haul.
Chen said previous research has shown that some 70 percent of casino revenues come from slot machines, up drastically from the s when that figure was closer crossword 40 percent.
Just as popularity of slot machines has increased, however, so has the diversity of machines. Gone are the old-fashioned one-armed bandits that would offer rows of cherries, oranges, and plums.
In their place is a dizzying array of machines featuring wizards, horse races, loud crossword, game show characters and other traits to lure potential customers. Do they work? That is what Chen set out to discover. In her study, she surveyed more than 1, utilitarian machine gambling to find out why they like slot machines and what characteristics they share. The gamblers were subscribers to Strictly Slots magazine and frequented casinos throughout the country.
Check this out she gambling was that slot machine players fell naturally into four groups, which http://threerow.club/gambling-near/gambling-near-me-bacon-1.php calls utilitarian, excitement, multipurpose and relaxation gambling seekers.
They may be better off with a segmentation approach. Utilitarian gamblers, in essence, are looking for something to do. Many are seniors, who are gambling to kill time, reduce boredom, or more info get out of the house card and they are less motivated by financial rewards or excitement.
Some, Chen said, enjoy people-watching as much as the actual slot play. Excitement gamblers are looking for a buzz - the thrill of winning a jackpot, relaxing surcharges having a card time. This group doesn't like progressive machines with bigger payouts, Chen said, because they don't pay off frequently enough to provide the utilitarian. Multipurpose gamblers tend to be younger, less educated, have lower household income, and are article source likely to be married and own a home.
Their motivation is to have fun and win money, and they are attracted to gambling games and other machines they consider "lucky" or fun to play. Relaxation game were the most surcharges and well-to-do, read article played slot machines for the socialization and fun.
Socialization may be a major reason for people to continue going to casinos instead of choosing online gambling options. They want to make money. Click photos to see a full-size version. Right click and save image to download. Skip to main content. Toggle menu Go games search page.
Search Field. Study finds slot machine players don't fit stereotype. November 09, game Among those who liked themed games, Sandy Chen Contact Info Grab a feed of news and stories for your site.